A Strategic Approach to Your Sphere of Influence and Database

By Matt Brown

Matt Brown is a 20-year real estate industry veteran and has worked every aspect of the industry representing sellers, buyers, investors, and banks, in both the residential and commercial markets.

Today, let’s delve into a crucial aspect of your real estate business – your sphere of influence (SOI) and database.

Agents often express the challenge of consistently staying in touch with their contacts. To tackle this, I’ve developed a system that ensures you connect with every individual in your database at least four times a year – and here’s how.

Communication is key, and in our system, a personal call is indispensable. We aim for four personal touches annually, alongside additional interactions throughout the year. This regular outreach ensures you remain top-of-mind for your clients.

“Connect with every individual in your database at least four times a year.”

Now, let me introduce you to our systematic approach based on tags. We pair names alphabetically, like A and W for Anderson and a last name starting with W. This thoughtful pairing helps manage your workload evenly throughout the weeks, preventing overwhelming contact lists.

We’ve strategically crafted 13 pairs of letters, covering the entire alphabet. This means every 13 weeks, or once per quarter, you will have systematically connected with everyone in your database. No one falls through the cracks, and no one gets missed.

The beauty of this system lies in its simplicity. With just a quick email, text, or phone call to me, you can access this powerful tool to enhance your communication strategy. Let’s make sure your sphere of influence and database are not just maintained but cultivated for lasting success in your real estate endeavors.

Call or email today, and I’ll provide you with the details to get started on maximizing your real estate connections!