Goal Setting Tips for Success in Real Estate

By Matt Brown

Matt Brown is a 20-year real estate industry veteran and has worked every aspect of the industry representing sellers, buyers, investors, and banks, in both the residential and commercial markets.

We always hear about the importance of goals in business. It’s not just important to have goals, but to set them properly, allowing you to achieve them. Today, I’ll share two ways to properly approach goal setting.

1. Start with the end in mind. I had a conversation with an agent recently who did eight transactions last year and mentioned that they really wanted to do 12 this year. While increasing the number of transactions from last year is a good thing, they were too focused on the transaction count, overlooking the monetary goal. You see, you don’t know if 12 transactions are enough to reach your financial target.

“Setting a goal is crucial to succeeding in real estate.”

Before you decide on a goal, ask yourself how much you want to earn. Then, work backward to determine the number of transactions, contracts, appointments, leads, and even conversations required to reach it. Set your goals not only at the start of the year but also reassess them at the mid-year mark to make sure you’re staying on track to meet your year-end target.

2. Establish the goal’s purpose. The purpose of a goal is not to achieve it but to inform the plan. The aim of a goal is to achieve it, but its purpose is to create a strategy for how you’ll reach it. Your goal should guide your actions and decisions, helping you create a step-by-step plan to succeed.
Setting a goal is crucial to succeeding in real estate. It’s not just about how many transactions you did but also about understanding your financial targets and creating an action plan to achieve them. If you need any help figuring out earnings, leads, appointments, or closings, Give me a call at (651) 343-3304 or send me an email at MattBrown@KW.com. I’m here to help.