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By Matt Brown

Matt Brown is a 20-year real estate industry veteran and has worked every aspect of the industry representing sellers, buyers, investors, and banks, in both the residential and commercial markets.

Get the culture, leads, accountability, and training you need to make $100,000+ a year selling real estate. Join Keller Williams

Being a successful real estate agent is no easy feat. That’s why I’m delighted to share our core services that will simplify your path and lead you to a successful and satisfying destination. Whether you’re new to the industry or a seasoned vet, understanding these services will equip you with the knowledge and confidence to make the best decisions along the way.

Let’s start with sellers. Here’s our plan to create a complete selling package for our clients:

1. Consultation to Decision. From our first meeting, we dive deep into understanding the seller’s goals. We’ll conduct a thorough needs analysis, do a home walkthrough, and identify any necessary repairs. Our market analysis will help us determine the right price for the home; most importantly, this is the time to demonstrate why you’re the right person to hire.

2. Marketing the Property. We’ll discuss professional photos and engaging content creation for social media and online platforms. Whether it’s door-knocking for “Just Listed” or “Just Sold” campaigns or strategic print mail, you should tailor your marketing to maximize the home’s exposure.

3. Negotiating the Contract. Work as your client’s guide and help them understand where the market is at when you head to negotiations. Help them understand whether you might receive one offer after two weeks or 25 offers in the first weekend and strategize accordingly.

4. Closing the Sale. The closing process can be complex, but try and make it simple for your client. Prepare them for closing day, detailing what they must do before, during, and after to ensure everything goes smoothly.

“The initial meeting is when you need to demonstrate your value.”

Now, let’s talk about what we do for buyers. ** ** Here are the five essential services you should offer to your buyers:

1. Consultation to Decision. Start with a comprehensive buyer consultation and needs analysis. Cover everything from the ideal location to the number of bedrooms and bathrooms they need. This is when you demonstrate that buying with you is the right choice.

2. Searching for Properties. Use the MLS to find properties that fit your client’s criteria. This part is straightforward but crucial to finding the right home.

3. Finding the Right Home. While most buyers have a general idea of what they want, you need to help them prioritize their needs. Through a detailed process, assist them in determining what’s most important in their future home.

4. Negotiating the Contract. Submit offers, navigate counteroffers, and explain the entire process so your client feels confident every step of the way.

5. Closing the Sale. Finally, prep your client for closing day. Ensure they know what to bring, what to expect, and how long it will take, so there are no surprises.

Hopefully, these steps make it easier for you to help clients in this tricky market. In the meantime, call or email me with any questions. I look forward to hearing from you!

Want to work with us? Here are some ways to get involved.

  • Book a one-on-one meeting to write a clear business plan to get more listings and sell them with less stress. Book a Free Call

  • Download your free copy of the Millionaire Real Estate Agent Download Now

  • Get the culture, leads, accountability, and training you need to make $100,000+ a year selling real estate. Join Keller Williams