Have you heard of the three L’s of real estate? Derived from “The Millionaire Real Estate Agent” by Gary Keller, the three L’s are leads, listings, and leverage. To achieve success in real estate or any profession, you need these three pieces.
First, whether you’re a doctor, lawyer, or entrepreneur, you need client leads. Without sufficient leads to meet or surpass your goals, there’s no room for growth. Then comes the second L, which is listings. They pave the way to maximum earning potential in the real estate industry. An efficient agent can manage 15 to 20 listings per month, but handling seven or eight buyers per month might be more challenging. Research indicates that one well-marketed listing should generate enough leads to close at least one buyer.
“To achieve success in real estate, you need these three pieces.”
The third L, leverage, addresses the balance between time and money. Contrary to the belief that “money is time,” working more hours does not always lead to earning more money. To strike a balance between time and money, leverage is crucial, which can be broken down into three categories: people, systems, and tools.
The three L’s form the foundation for a successful real estate career. If you’re interested in a free copy of The Millionaire Real Estate Agent, visit KWTop20.com, click on “Download Now”, and receive a complimentary ebook. As always, if you have any questions about how to grow your leads or anything else on this topic, call or email me. I’m always happy to help!
