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By Matt Brown

Matt Brown is a 20-year real estate industry veteran and has worked every aspect of the industry representing sellers, buyers, investors, and banks, in both the residential and commercial markets.

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Creativity is a double-edged sword that fuels our entrepreneurial spirits while potentially leading us astray. In the world of business, especially as agents and entrepreneurs, creativity is often what propels us forward. Yet, it’s essential to ask: Is creativity a dangerous trait? This question is worth pondering, for within it lies the delicate balance between innovation and solid foundation.

At the heart of this dilemma lies a crucial reality: if our creative endeavors aren’t rooted in the four fundamental models of business, we risk straying off course. Picture this – you’re brimming with inventive ideas, one of which you decide to pursue wholeheartedly. But alas, it falters, leaving you stranded without a reference point to return to. It’s akin to getting lost in a forest without a map; recovery becomes an uphill battle. So, what are these fundamental models? Let’s delve into them briefly:

• Economic Model. This model hinges on the financial aspects of your business. Understanding revenue streams, costs, and profit margins is crucial to any venture’s success.

• Legend Model. Your business’s story, its unique value proposition, and the narrative you present to the world fall under this model. It’s about building a brand identity that resonates.

• Budget Model. Financial planning and allocation of resources find their home here. A well-structured budget ensures efficient operations and strategic growth.

• Organizational Model. This encompasses how your business is structured internally. Roles, responsibilities, and communication channels are defined in this model.

“Balance innovation with the foundational pillars of your business.”

Visualize this journey as a ladder. At the bottom rung, you’re armed with your innate abilities and natural inclinations – your initial approach. This foundation takes you a certain distance, but soon you’ll hit a ceiling. This is a common juncture, especially for newcomers in the field.

The breakthrough lies in acknowledging this ceiling and directing your focus toward the fundamental models. As you integrate these models into your business framework, you experience a breakthrough, propelling you upward.

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However, here’s where caution beckons. At the newfound heights of success, there’s a tempting junction – the crossroads of creativity. While this is an alluring prospect, it’s also a perilous one. Without grounding your innovative endeavors in the fundamental models, you risk hitting a similar ceiling, albeit at a higher level.

But don’t be disheartened. Armed with the knowledge of those fundamental models, you’re not at square one. These models serve as your reset point, your anchor amidst the whirlwind of creative exploration. With them as your bedrock, you set forth on another ascent, another breakthrough, and the cycle continues.

In the midst of this cyclical journey, a guiding principle emerges – focus on and respect the fundamental models. While creativity is undeniably potent, its potential harm is averted when it springs forth from a solid base. Balance innovation with the foundational pillars of your business, and you’re poised to not only ascend the ladder of success but also sustain your position. If you have any questions, don’t hesitate to reach out by phone or email.