Help Buyer Clients Navigate the Real Estate Market Like a Pro With These 3 Tips

By Matt Brown

Matt Brown is a 20-year real estate industry veteran and has worked every aspect of the industry representing sellers, buyers, investors, and banks, in both the residential and commercial markets.

Navigating the real estate market can be overwhelming, especially for first-time buyers. Here are three essential tips to help streamline the process and ensure your clients find the home that best suits their needs:

1. Set clear expectations. One common question from buyers is how many homes they should expect to view before making a decision. On average, buyers look at eight to 11 homes before purchasing. Communicate this during your initial consultation to set realistic expectations. If they reach the eleventh home without finding the right one, suggest a short meeting to reassess their criteria. This proactive approach helps manage their expectations and keeps the process on track.

“By implementing these tips, you’ll enhance your efficiency and provide a more professional and satisfying experience for your buyers.”

2. Grant permission to move on quickly. Encourage buyers to leave immediately if a property doesn’t meet their needs. It’s inefficient to linger in a home they know they won’t purchase. Remind them that spending time in an unsuitable home could mean missing out on their perfect match. This strategy saves time and keeps the search focused.

3. Use the comparison approach. When showing homes, use a comparison approach to clarify preferences. For new buyers, after viewing the first home, take note of their likes and dislikes. After the second home, ask them to choose between the two and explain why. This helps identify their priorities. Continue this process with each subsequent home, quickly eliminating options that don’t measure up. This method not only saves time but also demonstrates your expertise and commitment to finding their ideal home.

By implementing these tips, you’ll enhance your efficiency and provide a more professional and satisfying experience for your buyers. If you have any questions, don’t hesitate to reach out by phone or email.