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Today, I’m sharing an important statistic—did you know that only 8% of real estate agents across the country have closed four or more transactions this year? This is a clear representation of the 80/20 rule.
This rule states that 80% of our results stem from 20% of our efforts. It was discovered in 1897 by a polymath economist named Vilfredo Pareto. He noticed that 20% of the pea pods he grew in his garden produced 80% of the peas. To give you an example that applies today, I would guess that 80% of the time, you wear 20% of the clothing in your closet.
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This concept is important in real estate because agents need to identify what their 20% is quickly. This should be lead generation, which is the most important thing you can do daily. To identify what this looks like for you, start by making a to-do list of all of the things you normally do. Separate the things you should do from those that you could do. The ones that you should do are most likely in your 20%.
If you need any help with this, don’t hesitate to reach out. You can call or email me anytime, and I would be happy to assist you.
