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Today, let’s discuss your database, or more precisely, your data bank. It’s crucial to conduct a database assessment at least once a year. Here’s what a database assessment entails:
1. Evaluate your data. Start by crunching the numbers. Determine the conversion rates and financial opportunities within your database.
2. Reduce expenditure. If you’re currently investing money in acquiring leads from platforms like Zillow or Realtor.com, consider reducing your spending. Instead, focus on nurturing the leads you already possess. Many agents overlook leads they’ve purchased but haven’t properly followed up with.
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3. Enhance quality and quantity. To ensure a higher conversion rate, work on increasing both the quality and quantity of your sphere of influence or interactions with your contacts.
4. Monitor progress. Don’t forget to inspect what you expect. Regularly review your strategies and actions to maximize your conversion rate.
If you’re interested in obtaining a copy of the database assessment playbook, you can simply 👉 click this link to download it for free. As always, if you have any questions about the topic, don’t hesitate to call or email me. I look forward to hearing from you.
