Unlocking Opportunities: 7 Real Estate Strategies for Thriving Amid Market Shifts

By Matt Brown

Matt Brown is a 20-year real estate industry veteran and has worked every aspect of the industry representing sellers, buyers, investors, and banks, in both the residential and commercial markets.

In the ever-changing world of real estate, we often find ourselves in the midst of market shifts. These shifts can be daunting, especially if you haven’t experienced one before. Today, we’re going to break down what you can expect in a market shift and how to not just survive but thrive. The last significant shift in the market occurred back in 2008, and while we can’t predict the future, we can prepare for it:

1. Adapt or exit. One of the first things you’ll notice in a market shift is that some agents will exit the business. It’s essential to understand that not everyone will grasp what it takes to continue being successful. This is often due to a lack of experience. If you’re in it for the long haul, be ready to adapt.

2. Spotlight on skills. Your skill set will be exposed. Your abilities will shine through in the conversations you have, the expertise you bring to the table, and the effort you’re willing to invest. It’s a time when your competence becomes a key factor in your success.

3. Invest in coaching. Consider getting a coach to help strengthen your skill set. Coaches can assist you in learning and perfecting the crucial conversations you’ll be having in this changing market. A coach can be your guiding light during uncertain times.

“Market shifts can be challenging, but they also present opportunities for those who are prepared. ”

4. Master systems. Great real estate agents excel at systems. Having well-defined systems ensures consistency and expertise in your transactions. When the market is shifting, dependability is paramount.

5. Focus on units, not volume. While the volume of transactions may be beyond your control, you can work toward the number of units you’d like to close. In uncertain times, focusing on a more predictable metric can provide stability.

6. Double down on lead generation. In a shifting market, you’ll have to put in more effort to achieve the same results. That means talking to more people and generating more leads. It’s a numbers game, and persistence pays off.

7. Become the economist of choice. Being well-informed about what’s happening in the market will set you apart as the go-to real estate professional. Clients will appreciate your ability to provide valuable information and insights. Stay updated on economic trends and market indicators.

By focusing on these tips, you can not only weather the storm but also thrive in any real estate market. If you’d like to discuss these strategies further or receive a copy of our playbooks, don’t hesitate to reach out at 651-343-3304. We’re here to support your success in every market condition.